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Christopher Erb (born June 19, 1972) was the Vice President of Brand Marketing at EA SPORTS〔http://m.sportsbusinessdaily.com/Journal/Issues/2011/02/20110207/People-and-Pop-Culture/What-I-Like.aspx〕 and the Executive Vice President of Brand Marketing at Legendary Pictures.〔http://variety.com/2013/film/news/christopher-erb-to-head-brand-marketing-for-legendary-entertainment-1200496233/〕 Erb is currently the Managing Partner of tripleclix. ==Career== Born in Waverly, New York and raised in Seattle, Washington, Erb is a graduate of the University of Washington. He is best known for his work at EA SPORTS, building its partnership marketing group. Erb began his career in the video game industry in 2000 as a Brand Manager at Wizards of the Coast. While there, he oversaw the development and launches of the ''Neopets Trading Card Game''〔(【引用サイトリンク】first=Erik )〕 and the ''Star Wars Trading Card Game''. He also contributed to two ''MLB Showdown'' and two ''NFL Showdown'' TCG expansions in 2002, as well as the ''Pokemon'' and ''Dungeons & Dragons'' franchises. Erb joined EA SPORTS in 2005 as the Senior Director of Marketing for the Madden NFL franchise. While leading the launch of Madden NFL from '06 to '09, he helped redefine the way popular video game franchises are launched and marketed, mirroring that of major theatrical releases. This transition in marketing strategy spawned the events Maddenoliday and Maddenpalooza, both of which reinforced the notion that the annual release date of Madden NFL is a day worth celebrating for gamers. The latter of these events - Maddenpalooza - was held in the Rose Bowl in Pasadena, California. Erb and his team's work on Madden NFL 07 and 08 was awarded back to back MI6 Best Overall Marketing Campaign Silver Awards. The Madden NFL titles from 2006 to 2009 remain as four of the top 25 selling sports video games of all time in North America. In 2010, Erb became Vice President of Brand Marketing. In this capacity, he has helped guide the EA SPORTS brand beyond the console through strategic partnerships and licensing deals. In 2011, EA SPORTS opened retail locations in 3 airports across the country (Salt Lake City, Oklahoma City and Charlotte). In addition to airport stores, EA SPORTS opened its first sports bar in a partnership with Carnival Cruise Lines. In early 2012, EA SPORTS opened another bar location at the Cosmopolitan Hotel in Las Vegas.〔(【引用サイトリンク】url=http://www.cosmopolitanlasvegas.com/footer/media-and-press/the-cosmopolitan-of-las-vegas-teamsup-ea-sports.aspx )〕 Both bars allow consumers to play EA SPORTS titles on the bar televisions. For his work in this role, he was named to the 2011 iMedia 25 List of Internet Marketing Leaders and Advertisers.〔(【引用サイトリンク】url=http://www.imediaconnection.com/iMedia25/2011/People/Chris-Erb/ )〕 Since 2010, Erb has managed partnerships between EA SPORTS' most popular video game franchises and numerous brands, including McDonald's,〔(【引用サイトリンク】url=http://www.youtube.com/watch?v=yI9-NZoVARk )〕 Nike, Doritos,〔(【引用サイトリンク】url=http://www.bizjournals.com/prnewswire/press_releases/2010/10/25/LA87438 )〕 Susan G. Komen,〔(【引用サイトリンク】url=http://www.wethegamerz.com/2010/10/07/ea-fights-breast-cancer/ )〕 Louisiana Hot Sauce,〔(【引用サイトリンク】url=http://chiefmarketer.com/news/ea-sports-teams-hot-sauce-football-and-gulf-cleanup )〕 and Coors Light. These partnerships have included everything from custom promotional packaging to full product line extensions, including custom gaming headsets created in partnership with Monster and Madden NFL flavored chips by Doritos.〔(【引用サイトリンク】url=http://hypebeast.com/2013/1/ea-sports-monster-headphones-a-meeting-of-giants )〕〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/doritos-brings-fans-madden-nfl-inspired-flavored-chips-99049479.html )〕〔(【引用サイトリンク】url=http://www.complex.com/video-games/2013/01/interview-ea-sports-and-monster-discuss-how-the-mvp-carbon-gaming-headset-isnt-just-for-gaming )〕 Other partnerships have included those with professional sports leagues, including a weekly gaming tour that traveled with and mirrored NFL games.〔(【引用サイトリンク】url=http://www.businessweek.com/stories/2007-08-15/maddens-backbusinessweek-business-news-stock-market-and-financial-advice )〕 In 2012, Erb was announced as one of Brand Innovators' "40 Under 40", a recognition of his team's work to transform EA SPORTS into a lifestyle brand that interacts socially with its consumers year round.〔(【引用サイトリンク】url=http://brand-innovators.com/40under40/2012_winners/ )〕〔(【引用サイトリンク】url=http://www.brobible.com/life/article/ea-sports-video-games-social )〕 The list, compiled annually, recognizes the achievements of brand marketers in digital media and emerging advertising technologies. While in his role at EA SPORTS, Erb gave talks about brand marketing's future in the digital age. In this capacity, he was the keynote speaker at Ad:Tech Sydney in 2012.〔(【引用サイトリンク】url=http://www.youtube.com/watch?v=xnmOy66YA2U&feature=youtube_gdata_player )〕 Erb also spoke at Tedx Cincy〔(【引用サイトリンク】url=http://tedxtalks.ted.com/video/TEDxCincy-Chris-Erb-Branding-a )〕〔(【引用サイトリンク】url=http://www.youtube.com/watch?v=fNo8P5s0n1E )〕 and Business Insider's 2012 Social Media ROI Conference. In 2013, Erb joined Legendary Pictures as EVP of Brand Marketing.〔http://www.deadline.com/2013/06/legendary-entertainment-names-christopher-erb-evp-brand-marketing/〕 In his role, Erb was responsible for rebuilding the overall brand architecture and developing strategic programs that elevated Legendary's consumer brand awareness. In late 2014, Erb returned to the video game industry and co-founded a strategic marketing agency named tripleclix. tripleclix played off of Erb's previous video game experience to build brand and studio relations for the betterment of gamers. The only specialized video game centric marketing agency of its kind; tripleclix is the connective tissue through which studios, brands, and gamers interact. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Christopher Erb」の詳細全文を読む スポンサード リンク
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